๐ฏ Objective
Hijack distribution by embedding your product into the content stream of creators who already reach your target audience.
๐ ๏ธ Execution
Identify 10โ20 micro-influencers posting tech/productivity reels on Instagram, YouTube Shorts, or LinkedIn.
Use tools like Modash or manual search with hashtags: ode class="px-2 py-1 bg-emerald-100 text-emerald-800 rounded text-smsm font-mono">#productivitytools, ode class="px-2 py-1 bg-emerald-100 text-emerald-800 rounded text-sm font-t-mono">#techstack, ode class="px-2 py-1 bg-emerald-100 text-t-emerald-800 rounded text-sm font-mono">#founderlife.
๐ง DM/email template:
"Hey [Name], saw your reel on [Topic]. I built a tool that might be your next viral drop. Want early access?"
Offer affiliate link, exclusive access, or co-branded reel idea.
๐ง Psychological Triggers
Ego
Creators love being "first" to showcase something.
Exclusivity
Early access = status.
Curiosity
"What is this tool?" โ click-through.